Marketing Operations Specialist

Department: Marketing
Location: United Arab Emirates (Dubai)
Status: Full time contract

JOB PURPOSE

The Marketing Operations Specialist is responsible for the day-to-day operations of the marketing department, including content management, event and campaign management, PR, and reporting.

KEY ACCOUNTABILITIES

Content planning and management

  • Create and manage content for marketing materials, including website, social media, and email. This includes Work closely with the commercial and / or other internal teams to understand story lines and create initial drafts for further work by the external content creative team.
  • Work with creative team & other external parties to develop and produce marketing assets, such as brochures, flyers, and presentations.
  • Works closely with external content management agencies ensuring timely completion of agreed deliverables inline with the approved calendar / schedule.
  • Proof read content received to ensure the desired message is delivered in a professional manner.

Marketing operations

  • Working closely with internal teams, proposes (including budgeting) and executes the approved marketing calendar.
  • Works with the Finance team to keep track of marketing spend and highlights concerns, if any.
  • Proactively works with the Procurement team in the vendor selection & vendor rating process.
  • Manages the PR, PO and GRN process for Marketing
  • Stays current on marketing tools and trends and makes appropriate recommendations to the Line Manager.

Event Management and PR

  • Plan and execute events including trade shows, conferences and webinars. Use events to generate leads and transfer this information to the Commercial team.
  • Works closely with the commercial team to understand and report the impact of events & campaigns to help understand the ROI from participating in events and provide other analyses that will help decide our future strategy.
  • Manage and optimize marketing campaigns across all channels.
  • Pitch stories to media outlets and generate positive coverage for the company.
  • Develop and execute press releases and other PR materials.

QUALIFICATION & SKILLS

  • Bachelor’s degree in marketing, business administration, or a related field.
  • 5+ years of experience in marketing operations preferably in a manufacturing industry
  • Strong understanding of marketing principles and practices
  • Excellent knowledge of SEO, SEM. Hotjar knowledge would be an advantage
  • Experience with marketing automation and reporting tools
  • Excellent analytical and problem-solving skills
  • Ability to work independently and as part of a team.
  • Excellent interpersonal skills
  • Excellent written and verbal communication skills
  • Ability to create professional presentations.
  • While a driving license is not mandatory for the role, the job holder will be required to travel to events and exhibitions within and outside UAE.

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